SMB and MSP Partner Trends in 2022: Dell Expert Network Perspectives


At first glance, some familiar trends — remote work, cloud computing, data protection, cybersecurity — continue strong in the SMB technology market. But take a closer look and you’ll see some key nuances that you may have previously overlooked, according to Katy Drozd, a complex solutions specialist at Dell Technologies.

Indeed, partners raced to set up remote network systems for customers when the global pandemic began. Fast forward to mid-2022, and those partners are now seeking new ways to harden, protect and scale those hybrid networks. But that’s not all. MSPs within the Dell Expert Network are finding net-new customers that are just launching their businesses, while revisiting older customers that want to modernize their systems, Drozd points out in this ChannelE2E podcast:

The conversation covers:

0:00 – Introductions — Katy Drozd’s role at Dell Technologies.
0:47 – How key trends — mobile, remote work, cloud and more — provide partner challenges and opportunities.
3:48 – Moving beyond the initial remote work trend to really harden and optimize hybrid networks.
5:17 – Helping partners to understand what moves off-premises, what stays on-premises and why, and then integrating it all together.
7:33 – Understanding Dell APEX as-a-service from the enterprise down to the SMB sector. Getting started with on-demand backup.
9:34 – Connecting the small business dots between backup and security.
11:35 – SMB technology trends for Dell partners: What’s next for the rest of 2022?
13:32 – The rise of net-new businesses and the reinvention of old businesses: The modernization continues.
15:11 – Learning more about the Dell Expert Network from Katy Drozd’s peer, Kelly Riggen.
16:14 – Reach out to for more info about the Dell Expert Network.
16:36 – Conclusion.