The difference between a corporate and a franchise

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Nicole Bruwer-Westvig is the managing director of Marcel’s Frozen Yoghurt. There are 25 stores in the group, of which half are franchised. Nicole speaks about the advantages and disadvantages of corporate-owned and franchise stores, and about ensuring that the customer experience is consistent across the group. She also gives recommendations to potential franchisees and elaborates on the group’s global expansion plans.

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